The Influence of Visitor Experience on Behavioural Intentions in the Gamified Museum Context

The Influence of Visitor Experience on Behavioural Intentions in the Gamified Museum Context

The Influence of Visitor Experience on Behavioural Intentions in the Gamified Museum Context

Willem Koopmans

Abstract

"This study focuses on the role of the type of museum (gamified vs. traditional) in the relationship between visitor experience and behavioural intentions (word-of-mouth intention and revisit intention). Building on previous literature, the research defines a model of visitor experience with four realms (esthetics, entertainment, education and escapism) from Pine and Gilmore (1999). A qualitative case study with 29 interviews was conducted in two cases: first, a gamified interactive museum based in Venlo (i.e., the Limburgs Museum) and second, a traditional museum also based in Venlo (i.e., Museum van Bommel van Dam). This paper contributes to previous research with two main findings: (1) visitor experience has a positive influence on behavioural intentions and (2) the type of museum (gamified vs. traditional) does not play a moderating role in this relationship. Limitations, interpretations, future research directions and implications for practitioners are discussed at the end of the paper."

Reference

Koopmans, W. (2023, August 7). The influence of visitor experience on behavioural intentions in the gamified museum context (Master's thesis). Radboud University Nijmegen. https://theses.ubn.ru.nl/handle/123456789/15126

Keywords

Visitor Experience, Museum, Gamification