You might get a discount or free coffee but you’re also being played by the multi-billion dollar gamification industry
You might get a discount or free coffee but you’re also being played by the multi-billion dollar gamification industry
Adrian R. Camilleri
August, 6, 2024
Summary
Gamification, the use of game elements in non-game contexts, is increasingly popular in business to boost engagement and sales. Examples like Temu's spinning wheel and McDonald's Monopoly game illustrate its success in attracting customers. Gamification leverages both extrinsic and intrinsic motivation, such as rewards and challenges, to enhance user participation. Research shows it can improve customer loyalty, increase website traffic, and foster brand engagement. However, it has downsides, like causing overspending, manipulation, and psychological distress. For effective gamification, businesses must understand user motivations and apply ethical practices, offering transparency and easy opt-out options.
Reference
Camilleri, A. R. (2024, August 6). You might get a discount or free coffee, but you’re also being played by the multi-billion dollar gamification industry. The Conversation. https://theconversation.com/you-might-get-a-discount-or-free-coffee-but-youre-also-being-played-by-the-multi-billion-dollar-gamification-industry-235859